When the situation gets tough, philanthropists must try to do more with

less. As a result, the use of donations becomes more relevant. A list published

in early December reveals ‘the best of the best’ in a selection made by the

Barron’s business publication in collaboration with the Global Philanthropy

Group consulting firm. The 25 best donos of the year, in terms of the quality of

results obtained (rather than the quantity), were chosen according to criteria

such as innovation, the quality of aliances with other groups, the effects of

donations, and the possibility of replicating successful projetcs.

This list includs Brazilian entrepreneur Marcos de Moraes, presidente of

the Sagatiba drinks company. De Moraes sold his ZipNet Company (which

represented the largest computer business transaction ever in Brazil) a few

years ago, and started the Rukha Institute, na NGO to help at-risk children and

their families. “Many people tell me that it is risky to invest so much in na NGO.

But it is worse to have the opportunity to hel and not do anything,” says De

Moraes. Tradução ?